Ndanji Shichilenge — DesignHerd
Creative · Technology · Operations
NS
Profile
NDANJI
SHICHILENGE

Founder, DesignHerd  ·  Creative Director  ·  Technology Architect  ·  Operations Leader

Ndanji Shichilenge is a creative director who builds systems, and a technologist who thinks in brand. With over a decade of experience spanning design, digital infrastructure, media production, and business operations, he leads work from strategy through to execution — bringing a multidisciplinary approach to problems that resist single-discipline solutions.

Founder of DesignHerd, delivering integrated solutions that bridge creative direction with technical and operational execution — connecting areas most organisations treat as separate functions.

His experience includes agency leadership, corporate operations, network infrastructure design and implementation, documentary production, and STEM education. It has been built through roles requiring cross-functional thinking, rapid adaptation, and full ownership in undefined environments — often carrying multiple functions simultaneously and without a detailed roadmap.

Executives and founders engage him to bridge vision and implementation — translating ideas into structured systems and measurable outcomes, while maintaining oversight of both strategic direction and operational detail.

His career has been shaped by deliberate progression and diverse working environments, including international experience in Ukraine and Zambia. That contrast in context informs both his thinking and his execution. The breadth is not incidental. It is what makes the work different.

10+ Years active
5+ Industries served
15 Roles held
01 Agency founded
Professional Record
Feb 2020 — Present DesignHerd Zambia
Founder & Creative-Technology Director

Founded and leads a multidisciplinary creative and technology agency delivering brand, digital, infrastructure, and production solutions. DesignHerd operates across the full spectrum — from strategy and identity through to technical build and operational execution.

  • Built the agency from inception — defining the service model, culture, positioning, and client approach as a full-spectrum creative-technology practice
  • Worked with 40+ organisations ranging from early-stage startups to SMEs to large corporate entities, across industries including financial services, media, hospitality, security, education, and entertainment
  • Delivered work across multiple countries — client and project engagements spanning Zambia, South Africa, Russia, USA, Canada, and Angola
  • Designed and implemented network infrastructure for multiple organisations — including structured cabling, LAN/WAN architecture, and enterprise Wi-Fi deployments
  • Installed and configured surveillance systems for corporate and commercial clients — from hardware specification and wiring through to software setup and handover
  • Delivered integrated brand solutions across identity, web development, multimedia production, print, and e-commerce infrastructure
  • Currently directing A Part of Brilliance — the flagship documentary brand film for the Zambia National Science Foundation, produced for their fundraiser, website, and social channels
  • Managed the full client lifecycle across all engagements: acquisition, brief development, project delivery, and long-term partnership retention
Jan 2026 — Present Eventology Zambia
Operations Manager

Eventology is an event management company operating across Zambia’s commercial events and entertainment sector. Held concurrently with DesignHerd — the role spans the full operational breadth of the business, from event logistics and stakeholder coordination through to systems development and financial oversight.

  • Plans, organises, and executes events end-to-end — from initial scheduling through on-site setup, coordination, and post-event wrap
  • Coordinates directly with event promoters, managing scheduling, briefing, and logistics for promoter engagements across the calendar
  • Manages communication with brand representatives, ensuring alignment between brand requirements and on-ground event delivery
  • Oversees asset management and inventory — tracking, maintaining, and coordinating the transportation of equipment and materials to and from events
  • Manages bar operations where Eventology runs its own bar, including stock control, staffing coordination, and service delivery
  • Responsible for financial record-keeping across events: logging expenditures, reconciling revenue, and producing post-event profit and loss summaries
  • Built the company’s inventory management system from scratch, improving stock visibility and operational control
  • Designed and developed the Eventology website, establishing the company’s digital presence
  • Produced and refined a suite of internal operational documents — SOPs, briefing templates, run sheets, and reporting frameworks
Mar 2025 — Dec 2025 Taboo Coffee Bar & Lounge Zambia
Operations Manager & Technology Lead

Full-scope operational and creative leadership for a hospitality business — covering everything from staff and systems to brand identity, procurement, and the physical environment.

  • Managed all business operations — staff scheduling, service standards, day-to-day decision-making, and operational continuity
  • Handled client management including de-escalation of difficult client situations, service recovery, and maintaining the standard of customer experience
  • Oversaw procurement and purchasing — sourcing suppliers, negotiating terms, managing stock levels, and controlling costs
  • Managed the employee recruiting process from advertising through to onboarding and probationary review
  • Coordinated all maintenance requirements — identifying issues, engaging contractors, overseeing work, and ensuring the venue remained fully operational
  • Designed and developed the Taboo website, establishing the business's online presence and digital identity
  • Designed all menus and promotional material — printed collateral, social assets, and in-venue brand touchpoints
  • Designed and implemented IT infrastructure from the ground up to support both operations and customer experience
Feb 2023 — Feb 2025 Secuaid Protection Services Zambia
Operations & Administrative Director

Elevated from Operations Manager to full administrative leadership within three months — assuming ownership of the company's entire operational, HR, financial, and administrative infrastructure.

  • Managed and directed all company supervisors — setting expectations, conducting performance oversight, and maintaining operational standards across sites
  • Conducted regular patrols and location checks, ensuring field operations met contracted service levels and identifying risks before they escalated
  • Handled company payroll end-to-end — calculating, processing, and reconciling staff payments with full accuracy and confidentiality
  • Owned the full recruiting process — advertising, screening, interviewing, and onboarding new personnel at all levels
  • Led client acquisition efforts, developing new business relationships and expanding the company's contracted client base
  • Managed client retention and onboarding — structuring onboarding processes and maintaining active relationships to protect long-term contracts
  • Directed and liaised with the Operations Manager on day-to-day deployment, resource allocation, and field coordination
  • Built and formalised the company's internal documentation and systems from the ground up — SOPs, HR records, operational frameworks, and reporting structures
  • Managed IT infrastructure end-to-end: security systems, CCTV networks, and network stability across all locations
  • Directed process optimisation initiatives delivering a documented 20% improvement in operational efficiency
Aug 2021 — Nov 2022 Luna Lifestyle Media Zambia
Media Director & Creative Lead

Held creative and operational leadership across a full-service media production environment — directing content, managing talent, overseeing equipment, and building the internal infrastructure that made consistent delivery possible.

  • Directed creative output across brand campaigns, media productions, and client communication strategies
  • Acted as Director of Photography (DOP) on productions — making key decisions on framing, lighting, visual language, and on-set execution
  • Planned and set up scenes for shoots — location prep, blocking, lighting rigs, and crew coordination prior to capture
  • Edited a wide range of content across formats: commercial campaigns, social media cuts, brand films, and event coverage
  • Managed talent across productions — booking, briefing, directing on set, and maintaining working relationships with on-screen and off-screen contributors
  • Handled equipment procurement from needs assessment through to purchase — identifying what was required, sourcing it, and managing it as a company asset
  • Coordinated ongoing equipment maintenance, ensuring production assets remained shoot-ready and downtime was minimised
  • Built the company website, establishing Luna's digital presence and portfolio infrastructure
  • Curated and produced a library of internal documents — production runsheets, briefing templates, client-facing proposals, and workflow guides
  • Drove a 30% increase in client brand visibility through strategic, data-informed media execution
Aug 2019 — Jul 2020 KPS Advertising Zambia
Graphic Designer & Creative Technologist

Worked within a full-service advertising agency producing visual campaigns and brand assets for clients across Zambia’s commercial and public sectors.

  • Developed high-impact visual campaigns across digital and print platforms for national clients
  • Built brand storytelling through cohesive design systems, campaign asset suites, and production-ready artwork
  • Collaborated with marketing and account teams to align creative execution with client strategy and audience targets
Feb 2019 — May 2019 Twitti School Zambia
LAN Administrator & IT Systems Support

Sole IT lead for the institution — responsible for full network infrastructure, security systems, and operational continuity across the school environment.

  • Managed and maintained the full school LAN infrastructure including security systems and redundancy planning
  • Delivered technical training for staff on systems use and best practices, improving operational independence
  • Provided proactive first-line support ensuring minimal downtime and uninterrupted day-to-day operations
Nov 2017 — Aug 2018 Ninecore Kharkiv, Ukraine
Senior Sales Manager

Operated within a multilingual outbound sales environment running campaigns across major international brands. Progressed from Sales Manager to Senior Sales Manager, taking full ownership of team performance, campaign delivery, and cross-departmental strategy.

  • Ran branded sales campaigns on behalf of clients including HP, Canon, Nikon, and Ford — managing the team's positioning, messaging, and conversion approach for each campaign
  • Hand-picked and assembled the 20-person team, selecting individuals with the right aptitude and then building their capability from the ground up
  • Drove and trained the team to build and retain a strong client base — combining performance coaching with structured accountability
  • Worked collaboratively with other sales managers on acquiring new brand campaigns and maintaining the standards required to retain them
  • Coordinated with the Russian-speaking department on sales strategies and methodologies, resulting in a 4% measurable boost in overall sales performance
  • Generated and developed training materials used by the training team — translating real campaign experience into structured learning content
  • Drove a 15% increase in client acquisition across managed campaigns through targeted strategy and team execution
Earlier Role  ·  Sales Manager  ·  Nov 2017 – Feb 2018
  • Generated leads delivering a 10% increase in new accounts within the first quarter in role
  • Created sales presentations and client-facing collateral to support engagement at all pipeline stages
  • Trained and coached junior sales agents, building the team capability that led to promotion to Senior SM
Mar 2017 — Jan 2018 Image Access Zambia
Media Educator & Technical Support Specialist

Combined training, technical support, and strategic insight delivery in a role that cut across creative tools, IT infrastructure, and business advisory.

  • Delivered professional training programmes on multimedia tools and production systems to staff and client organisations
  • Provided hands-on technical infrastructure support, collaborating with IT teams to maintain operational continuity
  • Produced strategic insight reports and analysis to guide business decision-making at management level
Nov 2015 — Feb 2017 Binovery Zambia
Sales Manager & Technical Liaison

Operated at the intersection of commercial and technical — responsible for scoping, selling, and seeing through delivery of digital products to clients.

  • Scoped and sold bespoke digital products including custom web development and application builds
  • Collaborated directly with engineering teams throughout implementation, bridging the gap between client expectations and technical delivery
  • Managed the full client relationship pipeline from first contact through project handover and retention
2015 — 2019 Green Forest Language School Ukraine
ESL Educator & Multimedia Specialist

A secondary income role held concurrently with other positions across this period — delivering practical English language education with a multimedia and technology focus within an institutional setting.

  • Delivered practical ESL instruction with a focus on real-world communication, critical thinking, and applied language use
  • Designed and produced digital learning materials and interactive content, elevating the standard and engagement of classroom delivery
  • Applied multimedia tools and production sensibility to teaching — bringing a creative and technical edge to the educational environment
  • Contributed to technical and creative institutional initiatives beyond direct teaching, supporting the school's broader operational development
  • Built working relationships with students from diverse international backgrounds, strengthening cross-cultural communication and adaptability
2014 — 2015 Liebermann Group Ukraine
Office Manager
  • Managed full office operations, budgets, procurement, and IT systems
  • Handled customer escalations, protecting client relationships and company reputation
Earlier Role  ·  Sales Manager  ·  2014 (2 months)
  • Managed client acquisition and account development before transitioning into the Office Manager role within the same group
  • Established early foundations in sales process management, client communication, and pipeline tracking
CD
Creative Direction
Brand systems, visual identity, campaign direction, documentary production, Figma, Adobe CC
NI
Network Infrastructure
LAN/WAN design, enterprise Wi-Fi, IT security systems, multi-site deployments
OM
Operations Management
Full operational ownership, process improvement, accountability frameworks, documentation, compliance
DP
Digital Product Dev.
Web platforms, CMS (WordPress, Webflow), e-commerce, front-end development, workflow automation
SP
Strategic Planning
Business strategy, brand positioning, agile methodologies, structured planning through to delivery
MP
Media Production
Video, photography, post-production, motion graphics, broadcast delivery
TL
Team Leadership
Cross-functional teams, mentorship, sales management, capacity building
CM
Client Management
Acquisition, brief development, CRM systems, project delivery, long-term partnership retention
PS
Process & Systems
Operational efficiency, workflow automation (Zapier-level and above), process redesign, continuous improvement
RA
Research & Analysis
Data-backed decision-making, strategic insight reporting, documentation, Google Sheets, Excel
SC
Stakeholder Communication
Executive reporting, cross-functional alignment, managing competing priorities and difficult conversations
IP
Innovation & Problem Solving
Creative problem-solving under constraint, lateral thinking, finding workable solutions across technical and human systems
BSc (Hons) Computer Engineering
2018  ·  Kharkiv National University of Radio-Electronics
Kharkov, Ukraine
CS50: Computer Science HarvardX 2021
Adobe Creative Cloud Mastery Coursera 2021
Cybersecurity Master Path Int’l Cybersecurity Inst. 2022
Project Management RITx / EdX 2022
Social Media Marketing EdX 2022
Digital Marketing Strategy EdinburghX 2025
AI for Everyone IBM 2025
Creative & Visual
Adobe Photoshop Adobe Illustrator Adobe InDesign After Effects Premiere Pro Final Cut Pro Figma Canva
Development & Platforms
HTML / CSS / JavaScript PHP  ·  C# / C++ Python WordPress Webflow E-commerce systems Zapier / Workflow automation CRM systems (Salesforce)
Infrastructure
Network architecture LAN / WAN design IT security systems Linux / Windows / macOS Surveillance systems
Project & Process
Agile / Scrum methodologies End-to-end project delivery Process improvement Documentation & reporting Trello / Asana Notion
Productivity & Data
Microsoft Excel Google Sheets Microsoft Office Suite Research & analysis Strategic reporting
Languages
English — Fluent Russian — Fluent
ZAMBIA NATIONAL STEM FOUNDATION
2021 — Present  ·  Creative Lead · Project Coordinator · Technology Director

Sustained, multifaceted contribution spanning creative leadership, programme management, and technology infrastructure for one of Zambia’s foremost science and education institutions.

  • Leads all creative direction and branding, shaping ZNSF’s public identity
  • Coordinates the Yango STEM Fellowship — flagship programme for emerging talent
  • Developed and maintains the organisational website and digital systems
  • Currently directing A Part of Brilliance — ZNSF’s flagship documentary brand film
  • Mentors students in design, technology, and project development
  • Drives IT infrastructure and digital transformation across the institution
Contact Details
Executive Airlines Capt. Chanda Mbalashi Senior Pilot
Zambia National Science Foundation Mitchelo Moonga Director
Secuaid Protection Services Josette Stephenson Director
KPS Advertising Kalumbu Chama Director
DesignHerd NDANJI SHICHILENGE